FACULTY OF ENGINEERING

Department of Mechatronics Engineering

GEEC 301 | Course Introduction and Application Information

Course Name
The Dynamics of Fashion Industry
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 301
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Q&A
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The objective of this course is to focus on the nature of the fashion enterprise system and its business organizations. More over it provides an overview of the functions, institutions, principles of fashion business and fashion brands in terms of the fashion industry.
Learning Outcomes The students who succeeded in this course;
  • will be able to discuss the industrial and commercial development in fashion and textile industries.
  • will be able to define the social and economic dynamics of the fashion business.
  • will be able to classify the major forms of fashion business organizations.
  • will be able to discuss the dynamics behind growth of fashion business and the future prospects of the industry
  • will be able to compare fast fashion and luxury fashion brands in terms of the fashion industry.
Course Description The course introduces the principles and scope of fashion business; the environmental, social, economic, demographic and psychological factors that influence the industry; the reasons behind growth and expansion; types of ownership; the structure of the fashion organizations; and the roles of designer, producer and retailer in fashion business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction and Course Orientation General Introduction to the Business of Fashion
2 The Language of Fashion: Main Concepts Fundamentals of Fashion Business, Historical Perspective to Fashion ’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books Unit One The Changing World of Fashion: chapter: A Century of Fashion
3 Principles of Fashion, The Environment of Fashion and the Fashion Consumer ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books , Unit One The Changing World of Fashion, chapters: The Nature of Fashion & The Environment of Fashion
4 The Movement of Fashion: Fashion Theories ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion: chapter: The Movement of Fashion
5 The Business of Fashion: Levels & Roles ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion, chapter: The Business of Fashion
6 Fashion Consumers & Product Development ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books,Unit Three The Secondary Level: The Producers of Apparel, chapters: Product Development
7 Fashion Industry Products - Midterm Project Deadline ’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books; Unit Three The Secondary Level: chapters: The Producers of Apparel, Women's Apparel, Men's Apparel Children's Apparel
8 Fashion Retailing and Merchandising ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapter: The Markets for Fashion: Fashion Retailing
9 Global Fashion Markets: Fashion Calendar and Trade Shows, Global Fashion Weeks ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapters: The Markets for Fashion Global Fashion Market, Sourcing and Merchandising
10 Fashion Business Ethics & Sustainability ‘’Fashion and Sustainability’’ (2011) K.Fletcher, L. Grose, Laurence King Publishing Ltd: chapter 2: Transforming Fashion Systems
11 Luxury Branding ‘’Fashion Marketing," (2007), T. Hines, M.Bruce, Elsevier Ltd. chapter 7: Competitive Marketing Strategies of Luxury Fashion Companies
12 Digital Luxury ‘’Fashion Marketing," (2007), T. Hines, M.Bruce, Elsevier Ltd. chapter 7: Competitive Marketing Strategies of Luxury Fashion Companies
13 FINAL PROJECT PRESENTATIONS
14 FINAL PROJECT PRESENTATIONS
15 Semester Review
16 Semester Review

 

Course Notes/Textbooks
  • ’The Dynamics of Fashion," (Elaine Stone) ISBN:9781501324000​
Suggested Readings/Materials
  • ‘’Inside the Fashion Business’’ (Jarnow&Dickerson)   6th Edition, ISBN10: 0132381486 
  • "Fashionomics," (2013), D.W. Reamy and D. W. Arrington, Pearson, ISBN-13: 978-0132109819
  • ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson), ISBN-13: 978-0500291108

www.businessoffashion.com

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
15
Presentation / Jury
1
45
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
2
32
Study Hours Out of Class
5
2
10
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
6
6
Presentation / Jury
1
25
25
Project
1
15
15
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To have knowledge in Mathematics, science, physics knowledge based on mathematics; mathematics with multiple variables, differential equations, statistics, optimization and linear algebra; to be able to use theoretical and applied knowledge in complex engineering problems

2

To be able to identify, define, formulate, and solve complex mechatronics engineering problems; to be able to select and apply appropriate analysis and modeling methods for this purpose.

3

To be able to design a complex electromechanical system, process, device or product with sensor, actuator, control, hardware, and software to meet specific requirements under realistic constraints and conditions; to be able to apply modern design methods for this purpose.

4

To be able to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in Mechatronics Engineering applications; to be able to use information technologies effectively.

5

To be able to design, conduct experiments, collect data, analyze and interpret results for investigating Mechatronics Engineering problems.

6

To be able to work effectively in Mechatronics Engineering disciplinary and multidisciplinary teams; to be able to work individually.

7

To be able to communicate effectively in Turkish, both in oral and written forms; to be able to author and comprehend written reports, to be able to prepare design and implementation reports, to present effectively, to be able to give and receive clear and comprehensible instructions.

8

To have knowledge about global and social impact of engineering practices on health, environment, and safety; to have knowledge about contemporary issues as they pertain to engineering; to be aware of the legal ramifications of engineering solutions.

9

To be aware of ethical behavior, professional and ethical responsibility; information on standards used in engineering applications.

10

To have knowledge about industrial practices such as project management, risk management and change management; to have awareness of entrepreneurship and innovation; to have knowledge about sustainable development.

11

Using a foreign language, he collects information about Mechatronics Engineering and communicates with his colleagues. ("European Language Portfolio Global Scale", Level B1)

12

To be able to use the second foreign language at intermediate level.

13

To recognize the need for lifelong learning; to be able to access information; to be able to follow developments in science and technology; to be able to relate the knowledge accumulated throughout the human history to Mechatronics Engineering.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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